Ilana Good Skin serum: Phyto Probiotic + Niacinamide

Formulated specially to boost the good health of your skin, this serum keeps the bad guys (acne and damage causing bacteria) out and keeps the good guys (good bacteria) growing. The combination of 3% Niacinamide and Phyto Probiotics as a team, defends symptoms like premature ageing, redness, sensitivity, breakouts and excessive oil. Why Niacinamide? Niacinamide, or vitamin B3 is a water-soluble vitamin that works wonders for the skin. It's basically the Swiss Army knife of the skincare world. Seriously, it does SOOO much! It encourages collagen production. It also helps to produce important proteins such as keratin, filaggrin and involucrin. A lack of these proteins can lead to sagging of the skin, wrinkles and loss of elasticity. Secondly, niacinamide has skin brightening properties. This is because it suppresses melanin (natural skin pigments that cause darker colour) from melanocytes (skin cells that produce melanin). As a result, these pigments don't easily reach the top layer of the skin to create dark spots. About the Brand:Ilana offers multipurpose skincare products from 100% natural and sustainably sourced ingredients. The brand sources all its high performance ingredients from ecocert and trade safe certified farms around the country. Being all natural, toxin, paraben and sulphate free, the brand is what one might call organic goals for the urban city dweller.