Gush Beauty Paint The Town (2.8ml)

What is it? The rich pigment of a lipstick, the playfulness of paint and the air-whipped texture of clouds come together to make PlayPaint! Enriched with lip loving ingredients, it glides on and stays on— with the comfiest feel. Comfiest lipstick ever.

What makes it gushworthy? A nourishing oil-in-water formula that’s weightless, transfer-proof and stays on all day. ? Ultra-pigmented, non-drying formula that sets into a flawless matte finish. ? Builds up to full coverage and blends out for a soft tint. Level up or dial down the pigment, or mix and match for your perfect shade. ? Enriched with hyaluronic acid and Vitamin E & C to nourish and plump lips. ? Formulated without carmine or lead.

About the brand: A clean beauty brand on a mission to uncomplicate makeup and make beauty joyful again. The anticipation. The rush. The euphoria. The momentum. The excitement that comes from a surprise text or staying up all night with your bestie. You know that thrill when a package arrives early and a date goes on late? That’s the kind of joy the brand wants to make you feel every time you Gush. Gush products are cruelty-free, vegan and clean.